Thursday, October 13, 2011

Does Customer Service affect ME?

Does Customer Service –

Good or Bad REALLY Affect ME?

As a consumer, have you ever left a store or talked to a sales person on the phone or attended a Doctor’s Office and come out saying “I will never go back there again?”

As a company, have you thought “Why are we struggling to keep our customers?”

Then yes, customer service affects you. It affects everyone, no matter what station in life you are from. It is something you cannot avoid.

Good Customer Service is attainable if you are committed to it.

Good Customer Service is a Business Essential.

Companies need to appreciate the customer. They do, after all, keep your business alive. The customer has choices and you want that choice to be YOU!

Word of Mouth is a great marketing tool that needs to be harnessed, especially in this Digital Marketing world we now find ourselves in. You can no longer rely on the fact you have a product or service that the customer needs – so do a lot of other companies.

Why would you want to be part of the pack? As a company don’t you strive to be the best?

You should strive for the “WOW” factor – WOW what great customer service; WOW this is a great company – if your customer does not leave saying  “WOW”, your goal has not been achieved.

WOW- Wickedly, Outstanding, Whiz-Bang Service

Repeat business does rely on customer satisfaction. To use a movie quote: “If you build it he will come”.

 If you want to retain your customers, increase your profits, and be known as the best, you have to concentrate on the Customer and not the Sale. They might not purchase anything on that visit, but with the best customer service they WILL return and purchase something the next time. Cultivate what you have and you will be rewarded.

It takes just 7 seconds for a customer to make a decision on the kind of company you are, whether you are the company they want to do business with. First impressions are important.

Companies are notorious for believing they have good customer service. How much time do you spend with your staff? Your first line employee will tell your customer what type of company you are by their actions. This group is one of your most important assets. They need your time, they need to feel appreciated. If you feel good about your staff, they will feel good about themselves and the Good Customer Service comes into effect.

Do you have an employee reward program in place?

The saying “the customer is always right” was not supposed to be a blanket statement. It has been taken too literally. The customer is not always right, but the customer expects and deserves to be listened to and their dissatisfaction addressed with respect and concern and a favorable outcome achieved.

Every company has the power to be the best; every company is capable of having the “WOW” factor.

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