Are you a Savvy Networker?

What does Networking mean to you?

Are you a Savvy Networker?

Is Networking about you?

“You’ve probably heard the phrase “It’s not what you know, it’s who you know.” In today’s interconnected society, that rings true more than ever. Your talents, abilities and experience will never take you anywhere if nobody knows you exist. In order to get what you want out of life, you need to be resourceful. Your fellow human beings are a vast resource.” (writer unknown)

I love to network. I enjoy meeting people but my main reason for networking is to see if I can help you in growing your business. I know~ I hear you say “Is she Mad?” My answer is no, I am perfectly sane
You only get out of networking what you put in. Companies prefer to use or recommend companies/people they can trust. Fellow businesses will only recommend you if they know you. So really ~ the amount of time and effort you put into networking will determine if you are a savvy networker.
You don’t have to belong to a networking or leads and referrals group, but my personal opinion is that you should. There are a vast number of networking/leads groups out there and it is up to you to decide which groups are in your best interests to join. Most groups will allow you to visit them twice for a look see before requiring you to join. Search out the networking/leads groups in your area and visit as many as you can. Also visit by Chapter as they usually have their own identity and how they conduct their meetings. You have to feel comfortable and their joining rules have to fit in with your beliefs and requirements. I do not recommend you joining a group that restricts you to their group only. You should affiliate with a few groups if you are able. This includes online communities relevant to your specific business needs. This expands the number of people you can network with. Once you have found your niche, attend meetings (you have paid your dues so get the most out of it), this might seem a no brainer but I know of companies that only attend the minimum required amount of meetings. You need your name out there, so if you are unable to attend, send a partner, an associate or someone you trust to promote your business for you. If you attend, you will be remembered when someone needs your services. This is not an overnight process. You have to work at it. You have to gain peoples trust.

To go back to my earlier statement: “I enjoy meeting people but my main reason for networking is to see if I can help you in growing your business.”

Once you are in a group you have to build trust. A meeting lasts for approx. 1.5 hours. That is not enough time to get to know everyone. Schedule a one-one meeting outside the group.  Meet with each person in your group for coffee or lunch. That way you devote time on getting to know that person. I know I will not recommend a company unless I know what they stand for and something about the person representing the company. On meeting, do not start with what you do and what you want. Ask your coffee/lunch meet about their company, what leads or referrals they want and how you can help them.

Become a better listener. Ask a question and then be quiet until you hear the answer.

If you are sincere, this will come back to you on several levels. It will show what you are made of. It will increase the perception of you in a favorable way. You will be remembered when it comes to a company requesting a referral from your fellow group member. If need be, you can always schedule a follow up meeting with your group member. This is a vital key to successful networking. I am a firm believer in helping my fellow businesses. I also know that they are there for me, I have built that trust, I have had so much support and sometimes from corners that were unexpected. Stay in touch with people you like and respect even if they can’t help you immediately.

I also recommend you joining your local Chamber of Commerce. Become an active member of the Chamber, this will build up your credibility and the trust people will have in you. Join committees with your Chamber of Commerce. It is a great support network. Take advantage of all the help offered. Going out on your own is a very lonely road.

I believe in networking to the point that I am happy to help you with ideas and advice.

It does not cost a thing, just for you to ask.


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